"Craig's List" is a great example of a well organized, simple, transparent, and honest website. I just read an article from the National Post,... couldn't find it on the net but here is the link to Craig's List: www.craigslist.com. The article boasted how its popularity grew by word of mouth and not marketing. Its simple layout and the fact that its free and lacks commercialism is the real seller. Check it out its got everything! Although, its mostly based in the US, it seems to be spreading to Canada and the UK. (I used it to look for cheap furniture, when I lived in Boston.)